Most PPC agencies are built for lead-gen, optimising for form-fills and cost-per-lead. Ecommerce runs on different maths.
We run Meta, Google, TikTok and LinkedIn as one connected system for ecommerce brands doing £20K or more per month, measured on contribution margin per order rather than platform-reported ROAS.
A PPC management agency plans, builds and runs paid advertising campaigns across platforms like Meta, Google, TikTok and LinkedIn. That covers audience targeting, bid strategy, creative testing, feed optimisation and performance reporting. For ecommerce specifically, the goal is profitable customer acquisition against margin, not just clicks or impressions.
Store Surge plans start at £999 per month. You choose which platforms you want managed, and the fee is fixed per platform rather than taken as a percentage of your ad spend. Exact pricing depends on account complexity, feed size, and the creative volume needed.
A single-platform specialist optimises within one account. PPC management means allocating budget across all your platforms based on what is actually converting profitably this week, shifting spend from an underperforming platform to a winning one, rather than each account fighting for the same fixed budget in isolation.
Account restructuring and quick technical fixes (feed issues, tracking gaps, wasted spend) usually show impact within the first 2–4 weeks. Creative testing and audience refinement compound over 2–3 months. A mature account with a full testing and budget-allocation system typically takes 3–6 months to reach its efficient run-rate.
Results vary by vertical, margin, and starting account health, but most clients see meaningful CAC improvement within 4–8 weeks as budget reallocation and feed fixes take effect. We give realistic, account-specific projections during onboarding rather than generic promises.
Yes, exclusively. Every PPC engagement is for a Shopify or WooCommerce store doing £20K or more a month. That focus means we're not relearning ecommerce fundamentals on every account — every playbook, benchmark, and bidding structure has already been tested on similar stores.
Yes. Amazon sits alongside Meta, Google and TikTok as a paid channel we manage, and for brands selling on both Amazon and their own store it usually needs to be planned together rather than run by a separate agency.
More on how we manage Amazon PPC for ecommerce brands
A 10% improvement in CAC means completely different things depending on the business. For a lead-gen company, it is a small bump in cost-per-lead.
For an ecommerce store spending £30K a month on ads, a 10% CAC improvement is worth roughly £3K a month back in margin, without spending a single extra pound.
That difference in unit economics changes which platforms to prioritise, which audiences are worth testing, and which "wins" are actually wins. A generalist PPC agency will optimise for whatever the platform's own dashboard rewards.
An ecommerce-specific PPC agency has to think about contribution margin, not just platform-reported ROAS, and about cross-platform budget shifts most single-platform specialists never make.
Three things we do differently because we have run ecommerce ops ourselves:
We measure in contribution margin, not ROAS. A campaign that hits its ROAS target while eating into your margin is not a win. It is a loss dressed up in a dashboard. We report against profit impact, not the metric that flatters the campaign.
We think cross-platform, not platform-by-platform. Running Meta in isolation produces nice in-platform results that don't reflect where your next pound of budget should actually go.
We treat Meta, Google, TikTok and LinkedIn as one connected budget, because that is how the customer's journey actually works.
We know which levers actually move CAC. A generalist agency will spend months testing ad copy variations. We will spend that time on feed structure, audience signals and budget allocation, which are the things that move acquisition cost at scale.
If you are also running CRO or email alongside PPC, the same logic applies. See how we run conversion rate optimisation for ecommerce and email marketing for ecommerce to understand the full-funnel picture.
See how we run conversion rate optimisation for ecommerceSee how we run email marketing for ecommerce
Full-funnel Meta and Instagram management. Audience targeting, creative testing and budget management built around ROAS and contribution margin, not just platform-reported results.
TikTok as a genuine acquisition channel, not just an awareness play. Creative built for the platform's native format, tested at volume, and measured against the same margin standard as every other platform.
More on how we run TikTok ads for ecommerce brands
For higher-consideration or higher-AOV ecommerce brands, LinkedIn can be a real acquisition channel rather than a B2B-only platform. Targeted, tested and budgeted the same way as everything else.
Search, Shopping and Performance Max managed with margin-based bidding rather than the platform's default target ROAS. The platform does not know what is actually driving your profit, and we do.
See our Google Ads approach →Weekly budget reallocation based on which platform is actually converting profitably right now, not a fixed split decided once and left alone for a quarter.
Clean product feeds for Shopping and PMax, plus a creative testing cadence across every platform so performance doesn't quietly decay as ads fatigue.
Want the full picture across paid media, conversion, and retention?
See our full services overview →We audit every active platform, covering account structure, feed health, tracking accuracy, creative performance and budget allocation, and identify the highest-impact fixes. The audit usually surfaces 5 to 10 quick wins we can implement in the first two weeks, plus a 90-day roadmap for the larger structural changes.
We rank every opportunity by expected CAC impact, implementation cost and time to result. The first 30 days focus on quick wins that move efficiency within the first month. Months 2 and 3 tackle the larger restructuring and testing programme.
Weekly performance reviews, monthly reporting against CAC and contribution margin, and quarterly strategy sessions covering budget allocation across every platform. As the account matures, we shift from quick wins to structural tests that need more spend or longer run times to prove out.
PowerKube roughly doubled US sales over six months of Meta advertising, selling a high-consideration product to a specialist combat sports audience in a new market.
Read the PowerKube case studyBathroom Cladding Direct tripled its return on Google Ads spend by concentrating budget on the searches closest to a purchase decision, rather than chasing cheaper clicks.
Read the Bathroom Cladding Direct case studyHimalayan Chew grew total Shopify sales almost 10x year on year, with nearly three in ten customers becoming repeat buyers.
Read the Himalayan Chew case studyIf you'd like a relevant case study in detail before booking a call, get in touch and we'll send one over.
Get in touchEcommerce-only focus. Every PPC engagement is on a Shopify or WooCommerce store doing £20K+ per month. We don't run PPC for SaaS, lead-gen or B2B, because the playbooks and the metrics that matter are different.
Ex-ecommerce operators. Our team has run ecommerce ops at £1M to £10M a year brands. We know what moves revenue, what moves CVR but not revenue, and what looks like a win in a dashboard but is not a win in the P&L.
Full-funnel thinking. PPC doesn't work in isolation. We tie it to your conversion rate and your email flows so the budget you spend on traffic actually turns into revenue, not just clicks.
Transparent pricing. Plans start at £999 per month, flat fee per platform rather than a percentage of your ad spend. If we're not the right fit on price, we'd rather you found that out on the website than on a 30-minute sales call.
Most ecommerce accounts have the same handful of issues across their paid channels. If any of these sound familiar, the fix is usually faster than you'd expect:
Managing each platform in a silo instead of allocating budget to whatever is actually profitable
Bidding to a fixed ROAS target that ignores what is actually driving profit
Creative running until it fatigues instead of being refreshed on a testing cadence
Performance Max treated as a black box instead of a campaign type that needs proper signal structure
No single view of blended CAC across platforms, just four separate dashboards that do not agree
Feed errors quietly suppressing Shopping performance for weeks before anyone notices
Budget scaled on a campaign before the landing page or creative can support the volume
No connection between paid spend and the post-click experience, so wasted traffic never gets fixed
Written by Sam Park, Founder at Store Surge.
Sam Park has run ecommerce growth and paid media for brands across fashion, beauty and homeware, with managed budgets in the eight figures.
Plans start at £999 per month. You choose which platforms you want managed, and the fee is fixed per platform rather than taken as a percentage of your ad spend.
That matters when you scale. On a percentage model, doubling your media budget doubles what you pay us, whether or not the work doubles. On a flat fee it does not. You can add or remove platforms as your plan changes, without being penalised for investing more in what is already working.
A single in-house paid media manager typically costs £35,000 to £50,000 a year before national insurance, pension, software and recruitment fees. That buys you one person, competent on one or two platforms, who takes holiday and eventually leaves.
Store Surge gives you senior strategic direction plus specialist operators across Meta, Google, TikTok and LinkedIn, for less than the cost of that one hire.
See full ecommerce PPC pricingMost engagements start with a focused discovery and audit, typically 2 to 4 weeks, before moving into a longer retained or project-based relationship. We don't do retainers for the sake of retainers.