Experiments, tools, and builds from inside Store Surge. Things we've built for clients, for ourselves or just to see if they'd work.
The Lab is where we test ideas before they become services. Some of these projects are live tools. Some are internal systems we've turned into products using ai automation to build LLM apps.
Some are early-stage experiments we're still developing.
If something here is useful to you or you want to build an LLM built app of your own, let's talk.
A content system built for creators and marketers who produce more than they can publish. Currently in private beta
A tracking and analytics setup framework for Shopify stores — built after doing the same painful implementation work one too many times for clients
A curated, opinionated guide to the exact tools, integrations, and workflows we use to run paid media for ecommerce brands. Built for founders who want to understand what's running under the hood.
A structured account review framework we developed after auditing dozens of underperforming Google and Meta accounts. Surfaces the issues most agencies miss and the quick wins most brands don't know they're leaving behind.
A ready-to-deploy email flow system for Shopify brands — the flows, the segmentation logic, and the copy frameworks we use across client accounts.
An internal tool born out of repeated custom pixel and data layer work for ecommerce clients. Now a repeatable system we deploy across new builds.