Built by operators, not consultants.

Store Surge runs paid media, CRO and email for ecommerce brands. Meta, Google, TikTok and Klaviyo, managed as one system by people who have run ecommerce operations themselves.

We've spent years inside ecommerce businesses — running ads, building products, fixing broken funnels, and shipping things. That background shapes how we work: practically, directly, and with a clear bias towards execution over slide decks. Today, Store Surge works with a small, curated group of ecommerce brands at growth inflection points. We keep the client list short deliberately — the work is better for it.

Diagram showing paid media, email and retention, conversion rate and creative production feeding into one system run by a single operator reporting one set of numbers.

What Store Surge Is

A performance marketing agency for ecommerce brands. Paid media across Meta, Google and TikTok. Email and retention through Klaviyo. CRO across landing pages and checkout. Creative produced with UGC creators, building genuine community and engagement around the brand.

Four services run as one system instead of four vendors reporting four different numbers. The brands that get the most from this are doing meaningful revenue and have outgrown a single freelancer or a general-purpose agency.

Why It Exists

Most ecommerce brands end up with a Meta freelancer, a Google agency, a Klaviyo contractor and a developer. Each one optimises for their own number. None of them owns the total.

So the ad account takes the blame for a checkout problem. The email programme takes credit for revenue the ads paid for. Blended performance belongs to nobody.

Store Surge exists to hold all of it in one place. One operator accountable for the whole picture, with platform specialists executing underneath.

That accountability is the part most brands are missing, and it is the reason the same budget performs differently in different hands.

Diagram contrasting four separate vendors each optimising a different metric with one connected system reporting a single blended number.
Audit diagram showing four dashboard panels for Meta, Google Ads, Klaviyo and Shopify, reviewed before any changes are made.

How It Works

Every engagement starts with a proper audit. Ad accounts, site, email flows and the numbers behind them, before anything gets changed. Strategy then sits with one person, while platform execution is handled by specialists who do that work full time across Meta, Google, TikTok and Klaviyo.

What stays consistent is the access. You speak to the person who owns the strategy, not an account manager relaying it second-hand. Pricing is a flat fee per platform, so scaling your spend does not scale your invoice.

What We Believe

Systems beat tactics. One-off fixes rarely stick. The work goes into infrastructure that makes growth repeatable.

Less, but better. Working deeply with a handful of brands beats spreading thin across dozens.

Honest over comfortable. You will hear what we actually think, including when something is not worth pursuing.

Long-term over transactional. The best work happens with clients we stay with, because the compounding value is real on both sides.

Store Surge principle: systems beat tactics. One-off fixes rarely stick, so the work goes into infrastructure that makes growth repeatable.

We're selective about who we take on

We take on a small number of brands at a time, because the work is better when the fit is right.

Work With Us