Most Facebook ads agencies split their attention across every industry that walks in the door. We don't.
Store Surge runs Meta ads exclusively for ecommerce brands doing £20K+ a month — every account, creative test, and optimisation decision is built around margin and customer lifetime value, not a generic lead-gen playbook.
Our team has run paid media inside ecommerce businesses doing £1M to £10M a year. We optimise for contribution margin per SKU, not lead cost, because we've had to defend those numbers to a CFO before.
That operational background is the reason we run a tight ship on your account from day one.
A Facebook ads agency manages your Meta advertising end-to-end — campaign strategy, audience targeting, creative production, budget management, and performance reporting against ROAS and CAC. The goal is to grow paid revenue efficiently while you focus on the rest of the business.
Store Surge's Meta ads management starts from £400/month per platform, with volume-based discounts as you add platforms or scale ad spend. Exact pricing depends on account complexity and creative volume needed — book a call for a tailored quote.
If you have a dedicated in-house media buyer with ecommerce experience and the time to stay on top of a fast-moving platform, in-house can work well. Most £20K–£100K/month stores don't have that bandwidth internally — a specialist agency gives you a full team for less than one full-time hire.
Results vary by vertical, margin, and starting account health, but most clients see meaningful ROAS improvement within 4–8 weeks as testing data accumulates and creative fatigue is managed proactively. We'll give you a realistic, account-specific projection during onboarding rather than a generic promise.
Yes — exclusively. That focus means we're not relearning ecommerce fundamentals on your account; every playbook, benchmark, and creative angle we bring has already been tested on stores like yours.
None — "Meta Ads" is simply the current platform branding covering both Facebook and Instagram advertising, following Facebook's parent company rebrand to Meta. The terms are used interchangeably.
Generalist agencies optimise for the metrics that matter to any business — cost per lead, cost per click, raw conversion volume. Ecommerce runs on a different set of numbers entirely: contribution margin per SKU, 30/60/90-day customer value, creative fatigue cycles that move faster than almost any other vertical, and attribution windows that get murkier every year post-iOS14.
A specialist agency builds campaign structure around your actual unit economics from day one — not a template borrowed from a SaaS or local-services client. That shows up in how we structure catalogue campaigns, how aggressively we push into prospecting versus retention, and how fast we kill underperforming creative before it drains spend.
The same applies to running Meta alongside Google Ads, Klaviyo, and TikTok. If your current agency isn't talking about the interaction between channels — how a Meta prospecting campaign feeds your email list, how Klaviyo retention affects your Meta attribution — they're optimising in a vacuum.
See how we run Google Ads for ecommerce brands →Most of the accounts we audit have the same handful of issues. If any of these sound familiar, the fix is usually faster than you'd expect:
- Advantage+ campaign structure with no testing framework underneath
- Creative refresh cadence slower than the audience fatigue curve
- Attribution models that flatter Meta at the expense of actually understanding incrementality
- Bid strategies set to platform defaults rather than your margin targets
- No clear separation between prospecting, retention, and reactivation budgets
Full account management across Facebook and Instagram — campaign structure, audience strategy, budget allocation, and daily optimisation, built around your actual margin and CLV data rather than platform-default targets. We don't run your account the way Meta's automated tools would run it for free — that would be a waste of both of our time.
Statics and video produced at the volume ecommerce actually needs — AI-assisted production and UGC-style creative, so testing velocity isn't bottlenecked by a traditional design pipeline. Most ecommerce accounts need 20 to 40 new creative assets a month to stay ahead of fatigue; we ship at that cadence as standard.
Traffic without conversion is wasted spend. We test landing pages and post-click experience alongside the ad account, not as an afterthought. If your post-click experience is the bottleneck, no amount of media buying will fix your ROAS.
Clear reporting against ROAS and CAC, an honest read on iOS14/attribution limitations, and a strategy that adapts as the platform and measurement landscape shifts — not a set-and-forget dashboard. We hold a monthly strategy review with every client, regardless of spend level.
Want the full-funnel view that includes performance marketing across Meta, Google, and retention?
See our performance marketing approach →We review your existing account (or build from zero if you're starting fresh), your margin structure, and your current creative library. The audit usually surfaces 3 to 5 quick wins we can implement in the first two weeks, before any bigger structural changes.
Campaigns go live within 10 to 14 days of onboarding, structured around a testing framework rather than a single "hope this works" campaign. You'll have a clear view of what we're testing, what we'd expect to win, and what we'll cut if it doesn't.
Weekly optimisation cycles, creative refresh on a fixed cadence, and a monthly strategy review. As the account matures, the testing framework gets more sophisticated — the first 90 days look very different from months 4 to 12.
Scaled a padel brand across Meta and Google, expanding into international markets while driving profitable customer acquisition and revenue growth.
View case studyDrove scalable revenue growth for a national sofa retailer using Google, Meta and SEO, improving conversion efficiency and lowering blended CPA across channels.
View case studyScaled an elite cycling ecommerce brand from $10k to $200k/month using Meta, Google, TikTok, Klaviyo, SEO and site strategy for profitable growth.
View case studyIf you'd like a relevant case study in detail before booking a call, get in touch and we'll send one over.
Get in touch- Ecommerce-only focus — every account we run is Shopify or WooCommerce, doing £20K+ per month. No generalist client mix diluting attention or pulling us into a quarterly brand-awareness campaign for a fintech.
- AI-accelerated creative — testing volume that traditional design retainers can't match, at a fraction of the cost. We use AI tooling to produce creative variants faster, then run human QA on every asset before it goes live.
- Full-funnel, not just ad spend — CRO and landing page testing are part of the engagement, not a separate upsell. We'd rather fix the post-click experience and reduce your CPA than take credit for traffic that was going to convert anyway.
- Transparent pricing — plans start from £400 per month per platform, with tiered discounts as you scale platforms or spend. No obscured "book a call to find out" pricing games. If we're not the right fit on price, we'd rather you find that out on the website than on a 30-minute sales call.
Written by Sam Park, Founder at Store Surge.
Sam Park has run paid media for ecommerce brands across fashion, beauty, and home goods, with combined ad spend managed in the eight figures.
Most engagements start with a focused discovery and audit — typically 2–4 weeks — before moving into a longer retained or project-based relationship. We don't do retainers for the sake of retainers.